Aiayu partnered with Clarify in search of a growth partner who could help scale their performance marketing efforts—sustainably.
Aiayu, a brand deeply rooted in conscious and responsible fashion, had experienced a slowdown in ecommerce growth. Their goal was clear: accelerate performance marketing without compromising brand integrity or profitability.
At the time, Aiayu was operating on Magento 2.0. With limited in-house developer resources, even minor changes required external help—resulting in high costs and slow execution. Aiayu needed an ecommerce platform that would empower their internal team to move quickly and independently.