Baum und Pferdgarten’s potential was high, but they were unable to fulfill it, being stuck in an outdated and heavy Magento 2 solution. Bad user experience (UX), cart page that crashed and high maintenance costs pushed them towards Shopify’s agile and stable platform. With high international ambitions, the solution needed to support multi-language and multi-currency, apart from high aesthetics and a conversion-driving customer journey.
