Client

Lollys Laundry

Category

Fashion

Services

Performance review
Brand strategy
Google ads
Meta ads
Profitability optimization

Background

Lollys Laundry approached Clarify seeking a second opinion on their performance marketing setup. With an already established presence, they wanted to ensure their marketing efforts were running as effectively—and profitably—as possible.

Solution

Clarify conducted a comprehensive performance review across all of Lollys Laundry’s digital marketing channels. The audit uncovered key areas for improvement in both structure and strategy.

Based on the findings, Clarify restructured and optimized the full performance marketing setup, including campaigns across Google Ads and Meta platforms. Focus areas included data hygiene, creative alignment, bidding strategies, and segmentation to maximize both short-term returns and long-term brand value.

Results

The results were both immediate and measurable.

Total sales increased by 38%
Net profit rose by 28%

Performance channel highlights

Google Ads: Revenue increased by 68%, with a 7% higher ROAS than target

Meta (Facebook/Instagram): On a 22% lower budget purchase value increased by 7%, and ROAS improved by 37%