Performance reviews serve two primary purposes:

1. Uncover untapped potential within specific marketing channels.
2. Gain insights into the necessary actions required to unlock this untapped potential.

Deliverables

Following a comprehensive analysis of your current setup, we will create a detailed and easily comprehensible Google Slides presentation. This presentation will highlight areas in need of improvement. Each performance review will include a potential estimate, quantifying the expected year-over-year improvements in key metrics. Additionally, we will provide an Impact/Effort grid to assist you in prioritising the identified tasks.

The Google Slide deck will be presented and handed over during a 2-hour meeting, which can be done either online or offline.

Prerequisites

To conduct the review effectively, we require access to all relevant systems. Currently, we review the following channels: Google Ads, Meta, and SEO. Read only access is sufficient.